Alison Yin Photography

Logo, Style Guide, Stationary, Business Cards

THE CHALLENGE

Create a new identity that would help Alison transition her business from photojournalism into  the creative and lifestyle industries.

THE PROCESS

After working through an intense discovery process it was evident that Alison needed an identity that broke free from the seriousness of photojournalism. Her desire was to have her brand feel fun, professional, simple and full of personality.

THE RESULT
 

The approach was to keep her brand clean and minimal while adding personality and fun through the use of color.