The High Five Factory

Logotype, Hand Lettering, Business Card Design, Repeat Pattern


The High Five Factory is a small business specializing in custom photo booth backdrops and props used at corporate events, weddings and parties. The challenge was to create an identity that captured the fun and excitement of creating pictures in the Photo Booth.


The discovery process revealed that the business was two-fold. The primary goal was to book events and the secondary goal was to sell props and backdrops online. We also determined their target demographic was 20–30 year olds living in the San Francisco Bay Area which gave us a foundation for creating their business objectives and unique style.


An energetic and playful logo paired with a colorful repeat pattern emphasizing the idea that it isn't a party unless The High Five Factory is present. Featured on Cardonizer, cardnerd, Oh So Beautiful Paper, 26 Amazing Business Cards